Mr.Miyagi
kiwifarms.net
- Joined
- Jul 5, 2022
I think that there's a lot going into the success, in terms of the marketing space.It helps that its a good game but thats my only explanation for how a game thats been in development for years and has been known about for years suddenly surgers in popularity
For one, the launch window in January is great for not having any other competition. Sure, you miss out on the usual holiday sales window, but what other games are really coming out this month? Tekken and Like a Dragon? January's really the month that's normally associated with everybody already spending their Christmas money, but with no big game or entertainment property to take note of, it means that Palworld easily gets attention from consumers and then even news talking about its success.
People also just love OWSC games. Remember stuff like Valheim? Or how Project Zomboid, a game in development for ages, got immensely popular for a time once they added in multiplayer? It's a genre that, if you can break the mold and stand out from the rest of the overcrowded scene, gets a lot of sales and attention, especially bolstered by the fact that people will want to play it in groups. The player numbers will drop, of course, but that's always going to happen, with regression to the mean and the next FOTM coming out.
"Pokemon with guns" is also just the perfect elevator pitch for the game, a simple by-line that immediately lets someone know what the game's about... or at least what they might expect, given that the game isn't really that traditional JRPG-style. But it's a memetic idea, which is why there was such a big push by word-of-mouth and people generating buzz about the game, because it's so simple to grasp the idea of. Even if you never played Palworld's style of game, you probably know what Pokemon is, and seeing something like a penguin getting fired out of a rocket launcher is more approachable for the average person than something more complex like, I don't know, Diablo 4 or whatever.
Throw in the huge backlash and anti-hype of people swearing up and down that the game is cheating its success and the developers should be sued, or outright killed, and you end up with even more attention and sales.
Last edited: