One of my friends fell to this recently. They've posted about it on their social media accounts along the lines of "Find out how ItWorks REALLY WORKS for you. PM me for more info". Being someone who got suckered into Vemma last summer, I instantly googled the company and lo and behold, the whole thing just screamed pyramid scheme. Just look at this image:
It instantly reminds me of this:
There's a good reason companies like this target high schoolers and college students. Many of them, especially the latter, aren't very good financially, and often or not rely on their families to help them pay for college tuition and the like. They are naive for the most part and will seek out any opportunity to make some green whenever feasible.
Then one day one of their buddies from high school or the dorm nearby comes up to them and talks about this
"GREAT BUSINESS OPPORTUNITY THAT'LL MAKE YOU MONEY!" while at the same time not going into any details at all. Sometimes they'll even disguise the MLM presentation as a hangout or a party without even mentioning the company at all until it's too late. Convinced that they'll get good money, the poor souls go along with their buddies and suddenly some asshat wearing a suit or the Vemma Douche Starter Pack walks in and goes
"HAVE YOU EVER HEARD OF SO AND SO MARKETING?!?!?".
If they're lucky enough, they'll realize it's a scam and leave. If not, odds are they'll wind up shelling $500+ dollars for a shitty starter pack, be given half-baked motivational cult talk, recommended shitty YouTube videos and books by other MLM hacks, be told to
IGNORE ALL GOOGLE RESULTS, and be told to stay up to 1:00 in the morning for a Skype call with everyone in the group to begin the indoctrination. From that point on they either become part of the pyramid, or they come to the realization that they're being taken for a ride (either by friends, family, or themselves) and back out and run without ever looking behind.
Also, it wouldn't surprise me one bit if Vemma affiliates begin to jump ship to ItWorks and other schemes with the FTC breaking down their walls as we speak. It happens to every MLM that goes under fire; Herbalife executives switched to Vemma because their company was getting the legal dick shoved up their ass. Even Alex "King Douche" Morton, the face of Vemma's Young People Revolution, jumped off the Vemma ship months ago to join another scam because he knew the company was going down the drain (which was delicious irony, given that he always trash talked people who quit Vemma or switched to other scams on social media).
It's like the fucking Hydra; when a MLM gets its ugly head decapitated by the legal system, new ones grow and take its place. It's all just a matter of reporting them to the FTC, sites like TruthInAdvertising, and just using experience and knowledge to not fall for this shit again and again.
If this sounds too jumbled I apologize. I'm a little tired right now.