A couple of forums ago, I posted a link to some archived PVCC posts (I had a different username then). These posts started a lot of discussion, especially surrounding Chris's bizarre relationship with his mother. I vaguely remember this ad being cited in support of an (emotionally, at least) incestuous relationship. After a quick search, I think part of the argument was that in 'I am Alive', Chris addresses the ads that claim he's dead, but doesn't mention or react to that particular ad.