He can't help it. For all his scale-flattening girth, Bob is an incredibly small man, intellectually speaking. His entire life revolves around pop culture, to the point that it is his only frame of reference. No great novels (even by his favored minorities), no shining examples of cinema, no treatises on philosophy- hell, not even an actual, face-to-face conversations with a real person. His entire life is either sperging about Trump and/or those obsolete mayonnaise ghouls (look in the mirror, Casper), or whatever new movie Hollywood cranks out. This has resulted in a seriously stunted intellect that cannot see the world in terms other than pop culture. He likes to think he sounds smart, but his ideas cannot hold up to serious scrutiny.