Hornet has worked closely with Kroger from the beginning. Through our director-driven model, we initially enlisted the talents of César Pelizer to bring his one-of-a-kind authorship style to the Kroger ecosystem. From there, we built an iterative production pipeline centered around his vision, yet boosted by the creative support of various members of our director roster, to ensure we were always one step ahead of the client’s wishes and needs. Since 2019, we've executed a sprawling mix of creative campaigns, and have helped signal the start of a new era for the nation’s second-largest retailer.