- Joined
- Jun 21, 2025
It sounds like they're going for the Warmachine/Malifaux model where you have smaller forces but more expensive than GW models on average. While a space marine was £1, a Trencher would be £2s each. But you needed 10 Trenchers and not 50 of them to make up your army. Which was fine back in the day when models were relatively cheap, but with current GW costs it's no longer cheap. Paying £20 a unit and £10 a character did make those games cheaper but we're not paying that now. It's £200 for the starter box, £100 for a faction starter (Warmachines were 30)."Cheap armies" is true, as mentioned in my previous post about a recent AMA. It's just hard to get curious non wargamers (one of their target demographics) to see that. Dollar per in game points is great, dollar per plastic is either on par with GW, slightly better, or slightly worse depending on which unit and whether or not you're getting some kind of discount from a multi box set or bundle.
You can buy a PS4 for that much money. You can buy multiple triple A games on a modern system (I don't know why you would). For £200 I could build almost any game, plus terrain, plus transport outside of a GW game.
Who is this for? Who has £200 to drop on a board game like this and considers it cheap because it's not GW? Despite GW models having value as something you can easily find players for.
Maybe I'm just old and tight fisted. But any time someone says "It's cheap compared to GW" I hear "being kicked in the balls is better than being shot in the face." It's an insane amount of money to be spending on toy soldiers. We have plenty of proof cheap, mass produced plastics are a viable business model. From Victrix to Oathmark to WGA to GBto Perry. Plenty of cheap, nicely designed game pieces exist at a reasonable price point. Why is no one seeing that's where a lot of money in and aiming their games at that level? If you need 60+ models a side, make the models cost £1 each. Not £5-10 because your investors see GW as the market and think they can compete based on IP alone. Star craft isn't even a big IP any more. It's been dormant for years and a WOW pony earns more than the entire series did.


