I think that it's mostly true.
Ask anyone with some experience in online marketing. It really is very eye-opening, because you realize EVERYTHING you see on the internet outside of extreme right wing nazi terror forums like kiwi farms is an astroturfed ad that someone came up with at a board meeting. Nothing that trends trends organically. If you think that memes like "netflix and chill" or "sir this is wendy's" are organic, they are not. Most of the things that you will see on the internet are spoon fed to you, and there's some product at the end.