I think it's solely about the merch sales. They can't possibly think foreign soil play is feasible at a more regular schedule during a season.
They absolutely fucking do! Why else would the league have multiple games a year in London? NFL jerseys are $130 now. How is an average Brazilian going to afford one that isn't a bootleg? Oh, they can't, and the league actively goes after any bootlegger. Middle class Brazilians aren't wasting money on NFL jerseys when their country is one of the most successful soccer countries in the world.
We're going to have every team playing an international game within a couple years, book it. Goodell was told to make green line go up and he is going to do everything possible to wring out every single nickel for the owners. We're going to have 18 weeks + 2 byes soon as well. They're going to try to figure out how to do all of this before the CBA if they can. Look at how many special games are now played throughout the week during the season. They're going to get football on every night as soon as they can to dominate ratings.
Man, I don't think the league fully understands how quickly fans will burn out on seeing fixed games so frequently without as much downtime in between them.
The league has become pussified with the cries for safety in a gladiator sport.
The changes to how defenses are allowed to defend.
Taunting penalties stripping away players ability to entertain fans when the ball isn't moving.
The refs now trying to be in the spotlight.
A quarter of the game time being consumed by commercials.
LEGALIZED GAMBLING. This is a whole big can of worms that is getting cracked in the NBA. How soon will it be in the NFL? Will the NFL be willing to cover up Lamar Jackson's hypothetical gambling addiction like the MLB did with Ohtani?
The NFL and NBA should be forced to replace league and association with entertainment, since they're just as bad as the WWE now. All the way down to their inability to understand what the fans want.
The owners don't give a shit about the product or player safety. They want as many games and as many eyes on those games as possible.
I give the Ravens owner credit, he pushed back for years refusing to allow one of his home games to be spent in London. Then I think last year they finally forced him to sacrifice one.