Because Ubisoft has the same goyslop brain parasite as EA and Sony where every game has to have everything to appeal to everyone instead of knuckling down and refining a USP that will make the product stand out.
OT: The weekend will give us a much better idea, but so far Shadows peaked at 30k less players than Veilguard did on launch, and that game ended up free with PS+ in under 6 months.
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I'm not willing to call it just yet but it's looking bad. (For Ubisoft, that is. I hope this shit bombs harder than Hiroshima.)