The day has ended in a Y, this should be expected at this point(seriously, it'll be actual news when they don't do it during a year). Their margin probably dropped to 34-35%, and they want to bring it back up to 40(for reference a healthy operating margin at other large companies can be 10-15%).
Pretty much. Game was dead, launched AoS and it sold well for them over the years, re-launch WHFB and it sold well again. AoS, replace half of the most popular faction for the game, watch it set records as people unnecessarily re-buy armies as if "man in armor with bow and arrow" wasn't going to continue being "man in slightly different armor with bow and arrow". Between wahapedia, newrecruit.eu, and battlescribe there hasn't been a need to buy a codex for years, people still do it while bitching about how much they cost. Finecast products suck, people still buy the damned things and complain about how much they suck as if something had changed with it between 2012 and now. All the while these same people wonder why GW doesn't change... because they don't have to.