All that means is they're not risk averse for those business units, not that they won't seek growth because the potential for growth is obvious.let me clarify they care to an extent but it's not the core of the business Xbox only brings in about $15 billion that may sound like a lot of money but the cloud computing services bring in about 60.
Microsoft Office brings in twice as much
Prime Video only makes 5 billion Amazon Web Services makes 90.
Yeah they care if it loses money because they like making money but it is not overall a very big part of the overall businesses
This is why Microsoft is in the process of doing what EA did with studios in the early 2000s, after determining which ones didn't make precisely enough money and either shuttering or selling them. It's also the same reason Microsoft has been trying so desperately to penetrate the PC gaming market, as it isn't as large a portion as switch/playstation but there is a potential for an expansion of their customer base beyond existing XBL and gamepass subscriber numbers. Likewise, amazon doesn't have any problem dumping a couple hundred million into a show in an attempt to find their equivalent of something as popular as Netflix's Stranger Things(at least the first couple of seasons were popular) to again gain more viewership and potential for ad deals and other collaborations that could see an increase in revenue(like the current mr beast dumpster fire they want to put an end to due to the stupid show they partnered with him for). Amazon has gotten so pathetic with this they've jumped onto the stupid internet video "react" content years late, copying the UK show Gogglebox, in an attempt to attract more brainrot viewership while using it to cross promote their other shows/movies.





