Shit, when two sites collide! I remember XOJane from years back, when some of their content was actually halfway readable and the comments sections weren't total shitshows. There was a point circa 2013-2014 when the site was becoming increasingly asinine, in combination with one fuckup after another (Yogagate, mentioned earlier, was one of them), poor editing, staff being shitty with the commenters, admin problems like not paying writers, and a general lack of professionalism. Everything boiled over at once when one particular scandal happened, and most of the regular commentariat left the site in a mass exodus. They set up their own forum and wanted to create their own website
with blackjack! And hookers! but I don't know what happened to that. It was some seriously grade A internet drama.
From what I can tell, the new audience of trolls and Tumblrista-types took over for good as soon as the normal, well-adjusted commenters left in their collective flounce, and that was pretty much the final nail in the coffin for XOJane. Now it's a low-rent Jezebel.
Here's a good overview I found of XOJane's implosion, and
here's some info about the readership deserting it.