You can tell by the band that is a Cohiba brand Cuban. The thing about Cohiba is they have two branches, one for their Cubans and one for the rest of their cigars. Cohiba is a pretty well known brand outside of their Cubans and has a reputation for being a more premium premium-cigar, often selling their sticks for $20+ when on average most sticks go for $8-$12. Personally, I think they justify the price, but that's not important.
Now the reputation of Cubans being the highest quality is overblown. A cigars flavor is distinguished by the environment the tobacco was grown, so every region develops tobacco with a distinct profile. Cuba is no different, but there isn't some special golden soil that makes Cubans better, they're just their own type. Not necessarily better or worse, just unique like all other regions. The mysticism surrounding Cubans comes from Americans not being able to buy them. They are artificially scarce in the states so the perceived value goes up.
Another thing to note about cigars is they mature like wine, the flavors become bolder and more complex with time. Whenever a cigar aficionado gets some rare or quality cigars they usually smoke a couple then and stash the bulk of them in a humidor to age them. Just like if you got a nice bottle of Scotch, you wouldn't polish the whole thing off in a weekend. Anyone who actually likes cigars, and doesn't just smoke them to pretend to be cultured/rich, would pick up a pack of Cubans and smuggle them home to age.
Now what's the point of all this cigar spergining? The point is Ethan Ralph is a retarded gunted out American tourist wigger. Cohiba's Cubans are one of THE Cuban cigars peddled to American tourists. They pretty much appear in every tourist trap spot that expects retarded gunted out American tourists like Ralph to come through, because they can up charge them 50-100%. Think about it, he's halfway across the planet from Cuba, why is he smoking a Cuban? Because some local cigar peddler noticed the trademarked American gunt and picked Ralph out as a sucker. Then, like the retarded wigger he is, he just smoked it on the spot instead of aging this cigar that he is trying to flex with. If it was actually a cigar worth flexing over you'd be a retard to smoke it immediately. It was probably dried out and bitter too, because a lot of the cigar peddlers are out in the sun all day and most tourist trap shops don't even have a humidor.
Granted I've had Cohiba's Cubans and they are pretty good cigars, but they are not in some special league. He could have bought another Cohiba of the exact same quality at home for half the price. This is just such a laughable attempt to flex his non-existant wealth, anyone who knows even a bit about cigars is laughing their asses off at this retard.
Also everything I've said is assuming the cigar is legit, it's not uncommon for them to reuse wrappers or print them out and stick them on some random cigar and charge retards $30+ for a $2 gas station cigar. It's hard to tell from just this picture though, but generally most cigar enthusiasts are hesitant about buying Cubans abroad because of how common the fakes are.