But the WGA's negotiating committee felt the proposal did not go far enough. Writers on the picket lines were not impressed, calling the studios' proposals "half-measures." They also balked at a proposal to share viewership data on streaming programs with only six WGA staffers — and not with the writers who worked on the shows.
Frustration among workers, including film crew workers, continued to build as the strikes stretched beyond Labor Day, when some had hoped that a deal would be reached.
Some Hollywood workers moved out of state, some lost their homes and others worried about losing their health insurance due to a lack of enough qualifying working hours.
Political leaders including Gov. Gavin Newsom, L.A. Mayor Karen Bass and State Treasurer
Fiona Ma also weighed in, urging the parties to settle the dispute.
Todd Holmes, associate professor of entertainment media management at Cal State Northridge, estimated that the economic damage of the dual strikes on California is about $5 billion. If the strikes were to go into mid-October, the cost could balloon to at least $6 billion.
For weeks, the two sides presented different timelines and disagreed on whose turn it was to offer a counteroffer. The WGA's negotiating committee even suggested that some studios might be willing to break from the alliance and negotiate separately with the guild, exploiting potential fractures in the alliance. The AMPTP refuted that notion.
Last week, the studio alliance said the WGA had reached out to restart negotiations, signaling a possible thaw was underway.
Studios had their own motivations to get an agreement done by early October to salvage their 2024 film slates, which would require them to be back in production soon.
They're also hoping to salvage what they can of the 2023-24 television season.
Despite the new agreement, it's unlikely that production will restart right away.
Scripts will have to be written and the studios still need to reach a new contract with SAG-AFTRA. SAG-AFTRA and the AMPTP have not held formal talks since the actors’ strike began.