This is purely ancedotal but one of my hobbies is visiting hobby stores whenever I go through a town or state. I’ve noticed that usually in areas with more families, which are generally more conservative, there’s a higher percentage of customers who are women. There are exceptions but generally women who paint Warhammer minis have a boyfriend, husband, older or dad who does.
The store with the most women I’ve seen was in a small town in Utah. I can’t even remember the name of the town but they had grandmas playing older d&d with some other retirees.