I think the heartbound demo is now gone
its in steam store, demos were separated from full products and get their own listings now.
still showing on same page as store for me

just gonna throw this out there: the demo and standalone game have a 30 day peak of 8 players.
demo hit the peak today(for the month)!
also a little sidebar to him saying there's no money incentive or w/e, i find that insane considering the estimated people that have bought his game.
let's say for a second the lowest number here is accurate, that's about a million dollars.
let's cut the price in half, and say half the keys were gifted.
that's still $250,000
whos actually falling for him not making money off the game?
the review-purchase ratio of 1/10 is kinda low, the average for indie games is lower than aaa games but from what info i can find (deep rock galactic etc that have their sales on a wiki(~30 reviews/sale))
so 3,000 reviews to 30,000 purchases being about a quarter mill income wouldn't be unfair to say i think, this would probably cover refunds too being super on the low side of estimates anyway
even then i think we proved the review->refund shit is cope