Tabletop Community Watch

I dunno dude, sounds like you're equating the people who go to the nerd venue to talk about the nerd thing for their alotted nerd time with their nerd friends to the guy who lies awake for hours every night since 2009, seething that Dr Manhatans dick wasn't big enough in the Watchmen movie.
I knew them outside of the gaming space. Do not underestimate the autism of old school tabletop gamers. Shampoo bottle tanks were the least of their sins. I've seen 40k tattoo sleeves.
 
I was into tyranids. I can't say I identified with the infected cult preaching about the coming liberation, not realising they'd be devoured by their liberators, but I can sure identify it more and more.
Imagine summoning the endless hungry hordes of the great devourer only later realising you’re also on the menu. Then hopelessly try to push back them alongside the planetary defence force you would have been fighting only days before.

“Hang on did that carnifex just curb stomp our truck?” *le surprise pikachu face*
 
GW stock slightly dipped over the crybabies threatening boycotts because of IP shenanigans. Just put a few thousand into it since new Kill Team is coming next month and it looks like DKoK might be revived soon, and so far consoomer manchildren have never, ever, ever successfully boycotted anything.
Stock prices are not connected to reality. Who cares what GW stock is?

Star wars got boycotted hard enough to change things. So have many games like Battlefield 1. Taking down a youtube series is the kind of thing which makes reddit boycotts happen, it's stupid but people value that more than dealing with the feminism bullshit or abusive policies.
 
GW has never changed it's market, it's always aimed at 10-16 year old boys with 40k. Each generation wants different things so it's side stepped into that role. They stole ideas from every where they could and adapted how they present them to each generation. 80-90's wannabe punks got cool stuff and safe satire the BBC would have been happy to air. 90-00 kids got edgy grunge 40k with the fluff presenting it's self as serious and full of deep edgy novels. 10-20s kids want super heroes so they get new and improved super hero space marines. The man children hanging on to the past are relics GW don't care about, they're going to buy stuff any way.
Exactly. That's what the 40K fans of today can't get. They were 10-16 when GW appeased their edgelord appetites, but now, most of them are in their 20s or 30s, and GW is now aiming for the Avengers/Fortnite crowd that's willing to spend God knows how much money to win and love superheroes like Iron Man and Captain America, hence the new fluff and the Primaris Marines essentially being superhero Space Marines that make the old marines look like shit.

That's what shocks me about GW's detractors among the fanbase. They say they hate GW and its actions for ruining 40K, but their spending habits send the opposite message, that they enjoy being bent over and screwed by GW, and if anything, they want MORE.

343 made every Spartan after 2 an annoying asshole so no one could step on any ones toes. Then they messed up Chief's personality and lowered his value. Bungie during their peak was starting to suffer from celebrity worship and hiring film actors to voice minor characters. You can see 343 taking some of those people and making them Spartans as a Bungie style move since it's the obvious conclusion to hiring such expensive talent. May as well make them the iconic heroes instead of random Elites or ODSTs.
They had Keith David voicing the Arbiter from Halo 2 onwards, so the celebrity thing was there after Halo 1. Chief getting a personality worked for Halo 4, but didn't really matter much past that.

I kinda liked the fact that they had ODSTs as heroes in one of the games. It went the same route as the games in Star Wars that let you play as non-Jedi soldiers, showing that they can be badass on their own right without stepping on the toes of the Jedi. Too bad they just went ahead and turned them all into Spartans. But at least, they didn't suddenly make them the equals of Master Chief, as Chief was still far above the level of these newer guys.

You listed most of the stuff I can't stand from nerds. I never get involved in power level discussions and I don't interact with fanboys telling me how cool Orks are or why their awful model fits the Ork's lore. When you make a commercial product part of your identity you're already beyond redemption. If your identity is "model builder" or "chair maker" it's fine. If it's "Ultramarine player" then you're a fanboy not someone with a hobby. There are 40k factions I like and have old collections of but I don't identify with them or write posts on /tg/ saying Chaos did nothing wrong. I am a tabletop gamer with a Chaos army, I'm not a Chaos tribalist". I'm sure GW have shit all over Chaos's lore in the HH novels but I don't have a tribal attachment to my models enough to care. I'm still going to play them and still remember the fluff I like, the color scheme I like and use them with that in mind.
I've seen that way too much times to count, especially in the 40K fanbase, where they will debate you on power levels for weeks, months, even years, just to prove the Imperium is the strongest. Which is funny, since I've known factions like the Forerunners from Halo which can delete their entire galaxy with the push of a button. The Trekkies and the Superman fans are also some of the worst offenders in this category as well.

I like 40K enough to the point where I'd collect action figures from that series or write my own story about my own Space Marine chapter in their universe, but I don't like it that much. Similarly, I can admit when factions that I fanboy over like the Galactic Empire or the Sith meet their match, such as if they go up against the Forerunners who can delete their empire with a push of a button, or beings that can destroy universes like Zeno from Dragon Ball. Shit, the Rakatans can tear them a new asshole to breathe out of rather easily.

In terms of the betrayal mindset, I think that Jim Cornette was very prescient when he said that when the fans dont hate the heel but hate the company for delivering the heel like this, theres been a major fuck up. But ofcourse at the same time, the people who cant let go of Boba Fetts origin story from 3 origin stories ago need to take a look at themselves and try to just enjoy the hobby. As IPs age, you always get a mix of fans holding too tight and companies changing things too fast.
Problem is, these people just can't let go. Hell, they even hate fans from the same franchise who are fans of other things. The Mandalorian fans despise the Jedi fans (something about pro-Mandalorian author Karen Traviss thinking all Jedi fans are Nazis) and keep trying to push the idea that the Mandalorians are the best and the Jedi suck at wars, even though the Mandalorians always get annihilated whenever they wage war with the Jedi, and the Jedi have been portrayed as being knowledgeable on the ways of war in many parts of the lore, even in the first movie, where a Jedi General named Obi-Wan Kenobi can tell Stormtrooper tactics apart from the tactics of the natives, and the Rebel Alliance actually wants to recruit him to lead their war effort against the Empire. In one of the Expanded Universe stories, Qui-Gon Jinn was educating Chewie's family on the art of professional warfare, while TCW had Anakin being able to remember stuff he studied from military history texts.

The same thing happened to the fans of the Tau Empire. When the Tau came out, their idealistic outlook on the galaxy, coupled with the fact that they have multiple races (including humans) working for the greater good, earned them and their fans the ire of Space Marine fanboys who unironically tout the line that the Imperium works for the greater good of mankind, and that all their evils are justified. Cries of "they don't fit in the lore!" or "they're too idealistic for 40K!" filled the echo chambers, until GW fixed the problem by rewriting the Tau to be just as bad, if not worse than the Imperium.

I will be honest, I have never met gotten to know anyone for whom the tribal identity got to that level, always has been just something people play up for fun a few hours a week when they play, and are a regular (if quite autistic, we are talking about tabletop games here) person outside that.

I don't doubt they exist, I just haven't met anyone for whom a cornerstone of their identity is a scifi plastic marketing gimmick IP.

I will say though, like everything else on the internet, because thats all they talk about online doesnt mean thats all their life is about. I only use my kitchen to cook. If you could only see me while im in my kitchen, you would think all I do in life is cook and eat. Again, I agree those people are out there, but confirmation bias makes it seem a lot more common than it is.
Unfortunately, I've met people who got to that level. People whose cosplay is practically their life. And the Mando fans/Space Marine fans are among them. I'm a casual fan of both Mandos and Space Marines myself, but I have seen more than a few go down the cuckoo train and practically live in their bubble of fandom, as if they were Mandalorians or Adeptus Astartes.

When tabletop companies were using fans to promote games they were every where. You would see Press Gangers making warmahordes their whole identity. Magic players do it regularly too. D&D nerds used to be infamous for going "How do you do, let me tell you about my character". If you haven't met them you haven't been in public venues enough.
They're not the only ones. I remember Sega and Nintendo promoting their rivalries with each other, as did Marvel and DC. But D&D fans going that deep into the game probably explains why some religious folks thought they were possessed by demons.

I was into tyranids. I can't say I identified with the infected cult preaching about the coming liberation, not realising they'd be devoured by their liberators, but I can sure identify it more and more.
Imagine summoning the endless hungry hordes of the great devourer only later realising you’re also on the menu. Then hopelessly try to push back them alongside the planetary defence force you would have been fighting only days before.

“Hang on did that carnifex just curb stomp our truck?” *le surprise pikachu face*
It seems as if there were some based writers in GW using Tyranids to explain their hatred for Communists and other "liberators" who fuck over the same people who call out to them for "liberation".

I knew them outside of the gaming space. Do not underestimate the autism of old school tabletop gamers. Shampoo bottle tanks were the least of their sins. I've seen 40k tattoo sleeves.
40K fans are just as autistic as 2000s-era Mandalorian fans and Trek fans. I think it's the same disease manifesting in different ways, on different fandoms.

GW stock slightly dipped over the crybabies threatening boycotts because of IP shenanigans. Just put a few thousand into it since new Kill Team is coming next month and it looks like DKoK might be revived soon, and so far consoomer manchildren have never, ever, ever successfully boycotted anything.
I wouldn't be surprised if some of these "fans" already signed up for Warhammer Plus so they can watch 40K animated content.

Stock prices are not connected to reality. Who cares what GW stock is?

Star wars got boycotted hard enough to change things. So have many games like Battlefield 1. Taking down a youtube series is the kind of thing which makes reddit boycotts happen, it's stupid but people value that more than dealing with the feminism bullshit or abusive policies.

That's different. SW fans actually hurt Disney with their wallets, so Disney was forced to compromise. 40K fans talk big about boycotting or starving GW of funds, yet nothing comes out of it, and GW makes even more money in 2021 than they did in 2016.
 
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That's what shocks me about GW's detractors among the fanbase. They say they hate GW and its actions for ruining 40K, but their spending habits send the opposite message, that they enjoy being bent over and screwed by GW, and if anything, they want MORE.
Speak for yourself.

I was a fairly rabid buyer around 2nd Edition for Epic Scale stuff and I was loyal to the specialty games after 4mm scale died and just became "Titans and Friends". I haven't bought a GW product since the 3rd Ed Space Hulk and that was my first in years. I get a bit of schadenfreude at the 40k edgelords wailing and gnashing of teeth now.

Gale Force 9, on the other hand? Those guys are bros. Long may they live.
 
Speak for yourself.

I was a fairly rabid buyer around 2nd Edition for Epic Scale stuff and I was loyal to the specialty games after 4mm scale died and just became "Titans and Friends". I haven't bought a GW product since the 3rd Ed Space Hulk and that was my first in years. I get a bit of schadenfreude at the 40k edgelords wailing and gnashing of teeth now.
The problem is, most of those edgelords say they hate GW, but they keep buying product. At least you were able to break away from your addiction. These people seem not to be able to.

As for me, I don't have a dog in this fight. I don't give a flying shit about the models, I just buy the action figures because I think they're cool to pose and take pictures of, but the fact that their books aren't even canon (Warhammer 40K has no canon, as defined by the authors) means that I'm not interested in their books at all. At least the old Expanded Universe for Star Wars kept up a canon before it was wiped from the continuity. I can't understand why the edgelords would waste money on that shit, when GW doesn't even bother keeping a canon for these books.

Gale Force 9, on the other hand? Those guys are bros. Long may they live.
I might actually check that out. Especially since Dune is coming out with some media nowadays.
 
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Stock prices are not connected to reality. Who cares what GW stock is?

Star wars got boycotted hard enough to change things. So have many games like Battlefield 1. Taking down a youtube series is the kind of thing which makes reddit boycotts happen, it's stupid but people value that more than dealing with the feminism bullshit or abusive policies.
At this point the only thing that could truly kill GW would be female space marines.
 
Speak for yourself.

I was a fairly rabid buyer around 2nd Edition for Epic Scale stuff and I was loyal to the specialty games after 4mm scale died and just became "Titans and Friends". I haven't bought a GW product since the 3rd Ed Space Hulk and that was my first in years. I get a bit of schadenfreude at the 40k edgelords wailing and gnashing of teeth now.

Gale Force 9, on the other hand? Those guys are bros. Long may they live.
I'm sure GW will be very upset they lost a customer who didn't buy anything in 25 years.

3D printing warhammer is the new anti-GW shilling. It's always fun to see GW preview a model and within a day someones got an accurate 3D printed version out for it. Being able to print multipart 2nd edition style orcs and styles GW has squated is nice, but the fanboys still support GW by building it's community. 3D printing your models doesn't matter if you introduce another guy who buys a full army.
I don't even think that's possible. If GW came out with female space marines, the whales and kiddies would welcome it, while the hardcore fans will bitch about it in the morning, then buy the models later on anyways.
Troon Marines will appear within the decade. It's a technicality among the fluff and "Trans women are women" will justify it to the writing staff adding female space marines. Emperor's Children are very popular with the troons on reddit so it maybe one of their special characters if GW doesn't want to make it an Ultramarine. It's a coin flip either way, but it's coming. The UK is way behind the US in terms of faggotry acceptance so it won't be broadcast too heavily. Similar to MTG's trannies it will be in blog posts or held off for a while and be retconned in to test the waters.
 
I don't even think that's possible. If GW came out with female space marines, the whales and kiddies would welcome it, while the hardcore fans will bitch about it in the morning, then buy the models later on anyways.
I don't think so. Female Space Marines have become such a meme, such a polarizing line in the sand, that it would be a bridge too far for quite a few fans. It's become a rallying cry for both sides -- the wokies want it because they feel it's a beachhead to fuck with the franchise, the fans don't want it because they recognize it as a beachhead that the wokies want.

Yeah, the tourists would consoom, but... they don't consoom anywhere near as much as the hardcore fans. But then again, as Arch has suggested, GW doesn't seem to be as concerned with the Tabletop as much as "the IP."
 
I don't think so. Female Space Marines have become such a meme, such a polarizing line in the sand, that it would be a bridge too far for quite a few fans. It's become a rallying cry for both sides -- the wokies want it because they feel it's a beachhead to fuck with the franchise, the fans don't want it because they recognize it as a beachhead that the wokies want.

Yeah, the tourists would consoom, but... they don't consoom anywhere near as much as the hardcore fans. But then again, as Arch has suggested, GW doesn't seem to be as concerned with the Tabletop as much as "the IP."
I think that Arch is dead on with regards to this one. I think that GW is trying to turn Warhammer/Warhammer 40K into something like the MCU, wherein the original source material is just an IP mill to support the wider media blitz. And they think that they've got a few short years to do it.

They could, of course, also go back to charging a dollar per plastic mini as they did twenty years ago. But this is GW we're talking about. Warhammer fantasy cratered because they introduced a ruleset that made thirty man regiments sold in ten model boxes the standard unit size.
 
I'm sure GW will be very upset they lost a customer who didn't buy anything in 25 years.

3D printing warhammer is the new anti-GW shilling. It's always fun to see GW preview a model and within a day someones got an accurate 3D printed version out for it. Being able to print multipart 2nd edition style orcs and styles GW has squated is nice, but the fanboys still support GW by building it's community. 3D printing your models doesn't matter if you introduce another guy who buys a full army.
Basically. Not every 40K fan can buy a 3D-printer. So the more these people introduce others into the franchise, that's one more moneypot for GW to milk dry. Especially new players that can't tell the difference between OG marines and Primaris Marines.

Troon Marines will appear within the decade. It's a technicality among the fluff and "Trans women are women" will justify it to the writing staff adding female space marines. Emperor's Children are very popular with the troons on reddit so it maybe one of their special characters if GW doesn't want to make it an Ultramarine. It's a coin flip either way, but it's coming. The UK is way behind the US in terms of faggotry acceptance so it won't be broadcast too heavily. Similar to MTG's trannies it will be in blog posts or held off for a while and be retconned in to test the waters.
It will be the first step to outright female marines. First they'll have Troon Marines claiming to be women, then female marines claiming to be male, who by some miracle, are compatible with geneseed organs when previously, such combinations have failed. They will then outright introduce female marines when Belisarius Cawl makes a perfect female clone of a Primarch and makes geneseed organs from that template to stuff into willing female candidates, typically recruited from the Adepta Sororitas. There you go: female Space Marines.

I don't think so. Female Space Marines have become such a meme, such a polarizing line in the sand, that it would be a bridge too far for quite a few fans. It's become a rallying cry for both sides -- the wokies want it because they feel it's a beachhead to fuck with the franchise, the fans don't want it because they recognize it as a beachhead that the wokies want.

Yeah, the tourists would consoom, but... they don't consoom anywhere near as much as the hardcore fans. But then again, as Arch has suggested, GW doesn't seem to be as concerned with the Tabletop as much as "the IP."
The idea that the hardcore 40K fans are the major source of profit for the franchise, and that they will desert it if GW pisses them off, is a myth. Look at this financial report on GW's profit margins, from 2017 to 2021:


It's been on a steady rise, and that was AFTER they screwed over the fans with 8th Edition and the Primaris Marines.

So either the hardcore fans aren't the main source of money, and the whales/kiddies are, or the hardcore fans' complaining is but hot gas, and they'll fund GW with even more purchases whether or not GW pleases them because they're that addicted to 40K, as opposed to the SW fans who let SOLO tank when Last Jedi screwed over their main man Luke Skywalker.

Taking such factors in, female Space Marines wouldn't change much. The newbies, kids, and whales will buy them, and the hardcore fans will curse them in the morning and then buy them in the night.

I think that Arch is dead on with regards to this one. I think that GW is trying to turn Warhammer/Warhammer 40K into something like the MCU, wherein the original source material is just an IP mill to support the wider media blitz. And they think that they've got a few short years to do it.

They could, of course, also go back to charging a dollar per plastic mini as they did twenty years ago. But this is GW we're talking about. Warhammer fantasy cratered because they introduced a ruleset that made thirty man regiments sold in ten model boxes the standard unit size.
Of course they are. GW made 40K as a parody of high fantasy and sci-fi back then when that was considered fun, then they appealed to the edgelords when darker fiction was making a mint in the 90s and early 2000s due to the sterile, family-friendly culture of the 90s and early 2000s, and now, they're trying to appeal to the superhero movie fans and other kids that will pay to win, since the MCU films and microtransaction games like Fortnite are making windfall profits off kids today.
 
I don't think so. Female Space Marines have become such a meme, such a polarizing line in the sand, that it would be a bridge too far for quite a few fans. It's become a rallying cry for both sides -- the wokies want it because they feel it's a beachhead to fuck with the franchise, the fans don't want it because they recognize it as a beachhead that the wokies want.

Yeah, the tourists would consoom, but... they don't consoom anywhere near as much as the hardcore fans. But then again, as Arch has suggested, GW doesn't seem to be as concerned with the Tabletop as much as "the IP."
You are very naive. GW is the poster child for the universe being unfair and the bad guy always winning despite fucking up every step of the way. No matter what GW does it still lands on it's feet and gets the gold medal. Look at how popular Warhammer games are and how well they sell. How many are good? Arguably 2, Total Warhammer and Vermintide. Everything else is mediocre to outright bad. But they still sell and people still buy the next one in line. Bloodbowl has multiple releases of the same game and still tops charts when it goes on sale.
I think that Arch is dead on with regards to this one. I think that GW is trying to turn Warhammer/Warhammer 40K into something like the MCU, wherein the original source material is just an IP mill to support the wider media blitz. And they think that they've got a few short years to do it.

They could, of course, also go back to charging a dollar per plastic mini as they did twenty years ago. But this is GW we're talking about. Warhammer fantasy cratered because they introduced a ruleset that made thirty man regiments sold in ten model boxes the standard unit size.
Old school GW looked for ways to profit off what they enjoyed. The game designers liked historical battle sizes and fantasy universes, they merged the two into Fantasy battle. The guy in charge obviously wanted to sell more models but he knew to let his game designers build a game suitable to sell more models. Now GW has a set of models and asks the third party designers to put together a rule set fitting them. Marketing leads design when previously design lead marketing. It wouldn't have changed if foreign language versions of games didn't shelf warm. English stuff always made a profit but international editions always lost money, so they ditched the whole thing.
 
Basically. Not every 40K fan can buy a 3D-printer. So the more these people introduce others into the franchise, that's one more moneypot for GW to milk dry. Especially new players that can't tell the difference between OG marines and Primaris Marines.
not everyone wanting cheaper warhammer models needs a printer, that's like saying everyone does recasts himself...

3D printing warhammer is the new anti-GW shilling. It's always fun to see GW preview a model and within a day someones got an accurate 3D printed version out for it. Being able to print multipart 2nd edition style orcs and styles GW has squated is nice, but the fanboys still support GW by building it's community. 3D printing your models doesn't matter if you introduce another guy who buys a full army.
which he's gonna buy from you after he looked at the prices. even if he's a hard normie who only buys "official", almost no one happily pays more for plastic that looks basically the same on the table just because, especially someone with a limited budget.
the other part why GW is antsy about it is that it pushes the question of costs to the forefront, a normie might happily overpay for plastic if he doesn't know, ignorance is bliss after all, but when he can get models for the price of army man (where he won't see a difference anyway) the next day, it suddenly becomes a valid question wtf is up with those official prices considering gw produces on an industrial scale.
a small part is also that GW sells on brand and looks, most people don't even care about other models or games (to the point they're constantly bitching about the rules but never ever play another edition or god beware a completely different game even while reusing models), now that friend suddenly puts a bitching looking army on the table for a few dozen bucks? even worse he printed one for a friend and they're happily playing whatever without the issues that pop up in GW games? now GW's sunken cost platform lock-in for people who just want to push plastic around and roll some dice stops something to be "proud" of and worse possibly makes them think they look like idiots.

sure, GW does have it's fanbois, but there's nothing worse than a fanboi scorned once you break their programming and you can only bank on the next generation of replacement paypiggies to some degree, and only if you don't fuck it up.

You are very naive. GW is the poster child for the universe being unfair and the bad guy always winning despite fucking up every step of the way. No matter what GW does it still lands on it's feet and gets the gold medal. Look at how popular Warhammer games are and how well they sell. How many are good? Arguably 2, Total Warhammer and Vermintide. Everything else is mediocre to outright bad. But they still sell and people still buy the next one in line. Bloodbowl has multiple releases of the same game and still tops charts when it goes on sale.
people buying established brands doesn't really have much to do with the tabletop, it's a disingenuous argument anyway since RTS are pretty much dead and mostly propped up by warhammer, yet I don't see anyone rushing out and buying AoS as the only available version of fantasy warhammer. or to go at it from the opposite direction, hearthstone wasn't ignored because there's a digital client that has magic written on it.

as for female marines, that depends how the culture war is going (I can pretty much guarantee we won't be talking about troons in 10 years). troons might be bitching on twitter, but they aren't a market force, but it will have an effect on the players. if your 10-16 year old target demograpic hates troon shit with a passion from overexposure and everyone being retarded about it, that's not a good condition to sell those models or the game in general. neckbeards won't touch it or worse give you outright shit for it, suddenly that impressionable teenager dumped this pocket money savings into something that gets him ridiculed (which is a very big thing for teenagers).
doesn't really work with "GW is targeting what's currently hip and cool with kids these days" argument. primaris are just a another type of marine, but if "your dudes" are suddenly troons, that's a difference.
 
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As far as I'm concerned, female Space Marines are an inevitability at this point. Might happen this year, might happen in 5 years, but they will happen.

Business-wise, it's just stupid for GW not to go for them. The people who would leave 40k over it are extremely loud but not that numerous. They have also already spent their money on 40k, so GW isn't losing anything besides "potential" future purchases. And as I said before. Warhammer 40,000 is a game. It's a PvP game at that. The objective of the game is to win. Most people who play it do it for that purpose. If they have fluff-compliant armies, great. If not, they'll just find a way to shove that third overpowered unit into their army list. Most of these people just take the new developments as they come, uncritically. Female Space Marines will simply be another product range some of them will buy for the sake of variety or to fulfill a musclegirl fetish. They'll never be as popular as male Space Marines, but they'll still make GW money and that's all that matters to them.

Games Workshop is in the business of selling plastic first, making games second, and caring about the lore a distant third. It's actually part of their history, they started as a third-party model company, not as game designers. They can, have, and will crumple the lore into a ball and throw it in the trash if they feel they can make more money writing new lore to fit the new models they want to release. The lore exists in service of selling plastic, not the other way around.
 
As far as I'm concerned, female Space Marines are an inevitability at this point. Might happen this year, might happen in 5 years, but they will happen.

Business-wise, it's just stupid for GW not to go for them. The people who would leave 40k over it are extremely loud but not that numerous. They have also already spent their money on 40k, so GW isn't losing anything besides "potential" future purchases. And as I said before. Warhammer 40,000 is a game. It's a PvP game at that. The objective of the game is to win. Most people who play it do it for that purpose. If they have fluff-compliant armies, great. If not, they'll just find a way to shove that third overpowered unit into their army list. Most of these people just take the new developments as they come, uncritically. Female Space Marines will simply be another product range some of them will buy for the sake of variety or to fulfill a musclegirl fetish. They'll never be as popular as male Space Marines, but they'll still make GW money and that's all that matters to them.

Games Workshop is in the business of selling plastic first, making games second, and caring about the lore a distant third. It's actually part of their history, they started as a third-party model company, not as game designers. They can, have, and will crumple the lore into a ball and throw it in the trash if they feel they can make more money writing new lore to fit the new models they want to release. The lore exists in service of selling plastic, not the other way around.
not everybody is a WAACfag, and the lore (or "identity") is the main reason for most people to play it. once that becomes shit the only other reason to stick with it is that you need other people to play against.

or look at it this way, those filthy star wars nerds only want jedis and lightsabers, they don't really care about anything else, just go ham with nostalgia to get the boomers and they'll eat it up. nuwars made billions after all...
 
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not everybody is a WAACfag, and the lore (or "identity") is the main reason for most people to play it. once that becomes shit the only other reason to stick with it is that you need other people to play against.
Sure, but for a lot of people female Space Marines aren't a big deal. It is for the hardcore lorefags because for longstanding unspecified reasons only men can be Space Marines. But Primaris Space Marines are an even worse break in the lore that these same lorefags complained up a storm... and evidently either kept buying 40K, or went entirely unmourned by GW's bottom line, because GW keeps pushing Primaris and the damn things keep selling.
 
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not everyone wanting cheaper warhammer models needs a printer, that's like saying everyone does recasts himself...
They're more than likely to buy used armies from the second-hand market, but GW will come out with new figures that not only look better, but can utterly crush them in the game.

sure, GW does have it's fanbois, but there's nothing worse than a fanboi scorned once you break their programming and you can only bank on the next generation of replacement paypiggies to some degree, and only if you don't fuck it up.
GW has been telling their fans to get fucked ever since 8th Edition came out in 2017, and their profit margins have risen, not dropped.

As far as I'm concerned, female Space Marines are an inevitability at this point. Might happen this year, might happen in 5 years, but they will happen.

Business-wise, it's just stupid for GW not to go for them. The people who would leave 40k over it are extremely loud but not that numerous. They have also already spent their money on 40k, so GW isn't losing anything besides "potential" future purchases. And as I said before. Warhammer 40,000 is a game. It's a PvP game at that. The objective of the game is to win. Most people who play it do it for that purpose. If they have fluff-compliant armies, great. If not, they'll just find a way to shove that third overpowered unit into their army list. Most of these people just take the new developments as they come, uncritically. Female Space Marines will simply be another product range some of them will buy for the sake of variety or to fulfill a musclegirl fetish. They'll never be as popular as male Space Marines, but they'll still make GW money and that's all that matters to them.
Rule 63 always sells. Especially in Japan. I wouldn't be surprised if the same fanboys who cry foul over female Space Marines go full Waifu complex and start buying body pillows of female Space Marine characters, aside from just the models.

Games Workshop is in the business of selling plastic first, making games second, and caring about the lore a distant third. It's actually part of their history, they started as a third-party model company, not as game designers. They can, have, and will crumple the lore into a ball and throw it in the trash if they feel they can make more money writing new lore to fit the new models they want to release. The lore exists in service of selling plastic, not the other way around.
That's why I couldn't feel all that invested in 40K's overall story-the people in charge don't care. They openly made statements in the past that there is no canon, and that they can remold the lore any way they want. The older 40K lore has a sense of epic tragedy to it, trying to ape the Greek Tragedies or Shakespeare, but knowing that it can all be pulled from the plug just to sell new minis is why I'm keeping my distance from the spergs who treat this shit as if it's their Biblical canon. At least other plastic crack series like Gundam or Transformers are consistent: Gundam stays true to its "war is bad" message while peddling toys of war machines to kids, while Transformers is just straight up good-vs-evil fun without the nonsensical grey area that 40K can't decide whether or not to go with or dispel.

not everybody is a WAACfag, and the lore (or "identity") is the main reason for most people to play it. once that becomes shit the only other reason to stick with it is that you need other people to play against.

or look at it this way, those filthy star wars nerds only want jedis and lightsabers, they don't really care about anything else, just go ham with nostalgia to get the boomers and they'll eat it up. nuwars made billions after all...
It's the exact opposite. Most people who buy loads of new minis for the 40K tabletop only do so to win tournaments and brag in front of people who's the best. The lore nuts barely even play this crap anymore, they mostly stick to the books, which GW has openly stated to not be canon at all. Whereas with Star Wars, Disney shat on Luke Skywalker, and Solo bombed. Then suddenly they were in damage control, with EPIX reversing some things from Last Jedi, and the Mandalorian, the Bad Batch, and TCW Season 7 being desperate attempts by Disney to woo back the fanbase which they called racist, sexist homophobes.

It's as I said before: when SW fans throw a shit fit, Disney is forced to listen because it can and will hurt their bottom line. When 40K fans throw a shit fit, they're barely the target audience for most of the minis anyways, so GW doesn't care, they just laugh and sniff crack cocaine off hookers' tits while smoking cigars wrapped in $100 bills, because the obedient whales and kiddies (as well as the fans who curse them in the open but buy their models anyways) will give them all the profit they need.

Any post suggesting that there would be any substantial backlash over troon marines or whatever flavor of the month wokeism is highly optimistic. When was the last time any nerd interest community successfully fought against "more inclusion"? Get Woke, Go Broke is a fantasy.
Depends on the franchise. Disney SW almost went broke, so they were forced to compromise and brought in Dave Filoni and Jon Favreau to calm the normies down. With GW, they don't need to pay attention to the fans throwing a shit fit, because fans with Stockholm Syndrome, along with the whales and the kids, will give them all the profit they need.

Sure, but for a lot of people female Space Marines aren't a big deal. It is for the hardcore lorefags because for longstanding unspecified reasons only men can be Space Marines. But Primaris Space Marines are an even worse break in the lore that these same lorefags complained up a storm... and evidently either kept buying 40K, or went entirely unmourned by GW's bottom line, because GW keeps pushing Primaris and the damn things keep selling.
The very same lorefags protested up and down about it, and what is the result? GW pushed the Primaris Marines harder, putting them in as the main heroes of 40K, even turning some old fan-favorite characters into Primaris Marines. The only Space Marine action figures in existence are Primaris Marines. Which means the protests of the old 40K lorefags work just about as well as a screen door on a submarine. It's not like the SW fanbase that forced Disney to change, the 40K fans aren't numerous enough, nor are they the main source of income for GW. Meaning that GW can tell the old fans and the likes of Arch Warhammer to go and get fucked, and still make a killing off selling minis.
 
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