To be fair, this is one of the few areas where I'm willing to give Phil the benefit of the doubt and assume he doesn't actually know what "vegan" means, he just knows it's a buzzword he's supposed to use because he sees other white liberal hipsters in Portland use it. Maybe he assumes it is a more "PC" term for vegetarian and can be used interchangeably. Maybe he assumes it means something along the lines of fancy, or artisanal, or hell even environmentally friendly. Maybe he thinks it's an actual brand name or something.