That's exactly hoe it's happening, I wear hat's and flat caps but Cobes buy's hats that are little better than costume grade so they are already beyond the maximum expected use after a few weeks - I've fell asleep in my hats good quality one's and they don't end up like that even with a modicum of care a hat designed to be worn regularly wouldn't go like that.
Just for reference -
https://gambleandgunn.com/product/gamble-gunn-kilburn-brown-leather-button-top-cap/ I wear that 5 day's a week when working either at a forge or some other rather mucky environment
View attachment 3618896.
That's my hat after 3 years+ of abuse, getting wet in the rain, forcibly dried out, soot coal an charcoal dust, sparks, metal filings, wood shavings, wood dust and god knows what else and it's only had a few light wash's in Water with Baby shampoo and regularly knocking the dust off and it's in amazing condition for all that, compare that to Cobes's hat's cheap, poorly if not badly fitted and he doesn't even try to take care of them that's why they have a life expectancy managed months rather than years.
/hat sperg.