I recently regained access to an old Imgur account from my high school days. It was a total shock to the system to see
Adblock Plus in Firefox; I can't even remember when I made the switch from ABP to uBlock Origin, either. That got me thinking... what the fuck is it
like to use ABP in $current_year? It
was the first ad blocker I ever used, and I apparently stuck with it well into my time in community college.
I made a new Firefox profile, then went over to
the ABP website to grab the extension. My findings were... disappointing, to phrase it mildly. For starters, they apparently use tracking cookies nowadays. Red flag #1
Out of sheer curiosity, I clicked on the "learn more" button and found out that
they're now charging premium membership for Adblock Plus. For $40 a year (or $4 a month), you can block annoyances on websites that ABP should've already been more than capable of handling for the last decade...
previously for free. (Red Flag #2)
Enough getting sidetracked. I wanted to install ABP, not gawk at eyeo GmbH's horrific monetisation. Red flag #3:
it's no longer a "recommended" extension on the Mozilla add-on page. That's another shock to the system I wasn't expecting. Even more jarring, the user count is
below 5 million people! What the shit? I mean, 3.5 million users on Firefox isn't anything to scoff at, but I could've
sworn the numbers were way higher in the past. Okay, okay, I keep getting sidetracked. Let's actually install the damn extension.
Red flag #4: we have a mandatory post-install splash page, complete with tracking cookie consent banner, URL with referrer information (below), and nauseating marketing guff (namely shilling for acceptable ads and ABP premium). Also, I love how the mock-up GIF demonstrating how to pin ABP shows Chromium, even though I'm on Firefox and the referrer information shows as much.
Code:
https://welcome.adblockplus.org/en/installed?an=adblockplusfirefox&ap=firefox&apv=134&av=4.12.0&p=gecko&pv=134
Red flag #5. Pin the extension to my browser to have easier access, the fucking menu is shilling ABP Premium right in my fucking face. Thankfully, acceptable ads is still a toggle away. The extension settings also look much worse than I remember them being ~10 years ago.
I've been bitching long enough about this, so I'll try to wrap things up quickly. "Acceptable ads" are, thankfully, still opt-out (but for how long?). Unfortunately, the intrusiveness won't fucking stop because now you get a fucking
survey pop-up asking you why you disabled their shekel generator. Oh, how I'd love to be a fly on the wall and read the survey results for everyone who ever ticked acceptable ads off. I'm sure they'd be scathing. That makes red flag #6
There is one thing I find hilarious... in a cosmic sense, anyway: uBlock Origin
already has comparable features to ABP Premium...
for free... using the same (or maybe similar) EasyList filters!
At this point, I wouldn't be surprised if ABP is also breaking source code publicity requirements under the GPLv3 and no one gives a shit about it because anyone who would sound the alarms is either being paid handsomely by eyeo GmbH
or they're apathetic since uBlock Origin is infinitely superior. Regardless, I'm too lazy to check.