Ion Fury release day: Known for being a good game that harkens back to the old days of FPSs like Doom and built on the classic Build engine with tight gameplay.
Ion Fury now: Known for censorship and bucking to a bunch of people on Twitter and RE who don't plan to ever buy or play the game. People don't care about the game itself anymore, only what the companies that made and published it did.
PR/Marketers and Boomer executives, making shitty decisions every single time.
Ion Fury (along with
the XBLA indie Exodus of 2011-13, high profile cancellations like Prey 2 or Star Wars 1313 due to publisher meddling, games being deplatformed because publishers dropped them, and more) is going to be known as an example of why the publisher model for gaming is cancerous. The new 3d realms owners had been trying to reinvent the brand as a trendy indie publisher. While 3d Realms as of late had been known for licensing out their other IP (mainly Shadow Warrior and ROTT) to third parties to make remakes/sequels, Ion Fury was looking like it was going to be a massive smash hit and for a few days it was.
Ion Fury had everything needed to be a success. It had the authentic original 90s fps engine (but modified), it had the big boomer shooter guys on YouTube making rave reviews, and it's Steam reviews were "overwhelmingly positive". Not initially caving to ResetEra was also good PR as more people knew about the game.
Now Ion Fury will be seen (among gamers online) as one of the biggest gaming PR disasters this decade, and this decade has had quite a few of them. One decision intended to appease the mob instead of trying to ride the storm out caused the game to go from a top selling game that gamers loved to a reviewbombed poorly selling disaster.
In the last 24 hours alone, Ion Fury has fallen out of the topseller list on Steam to be somewhere around Page 8 at this time (even CoD is outselling it), had the forums go on lockdown, was reviewbombed and refunded to oblivion (possible because owners were doing this), has had some truly sad damage control attempts like "It's not censorship we're editing one texture", and has had one of the most famous Doom modders criticize the censorship. To top it all off, someone using the Voidpoint Twitter account even encouraged pirating the game. Regardless of if it's a last ditch effort to save face or the account owner blinking twice to tell people 3d Realms is pulling the strings, it shows that people inside that developer are pissed off at the whole situation.
The cherry on top? Resetera and the woke troon mob won't buy Ion Fury still. Donating $10k to a mob approved charity, sending their devs through sensitivity training, and censoring the game still isn't enough. Nope, it's just a "step in the right direction" as other troons call for them to be fired and blacklisted from the gaming industry.