Their current plan seems to be "let Only Games do everything for us", which isn't a great plan considering the company's overall reputation and the specific issues they've had fulfilling the Kickstarter rewards. The rest of your comment is exactly why I don't think the game is gonna last all that long. They're not offering retail product and probably won't for a long time, if ever, so LGSes have no reason to support them with events or dedicated table space at game nights. Leaving aside the loss of money from people who either pirate the STLs or just get a friend to print everything, they're model agnostic and the rules will apparently always be available for free on their website, so that's another major dent in what should be one of their main revenue streams. They've established a bunch of partnerships with other modeling groups and merch makers, but let's be real, the market for TC shirts and pins and endless alternate models is gonna be a small one, and they won't even get all of the money from whatever stuff they do sell. I don't see how they expect to keep the lights on more than a year or two at this rate.