If you act like Beavis & Butthead for long enough, you will become Beavis & Butthead.
Ubisoft has spent too much time being retards that they forgot how to make a good game. And by that I mean, the guys who knew how to do so are long gone, either making their own studios or doing highly paid independent work, called upon by big studios precisely because the people they've hired to replace them are paste-eating retards who don't know how to write and make games.
Same thing has happened to Bioware, CDPR, 343 Studios, Sony of America... pretty much every major Western developer, honestly. Small studios (not indie, but somewhere between it and the AAAs) and Japan are the only thing holding gaming afloat.